Today, the internet is utilized for practically everything including personal & professional correspondence, education, business, and shopping, etc. There are currently 4.33 billion Internet users around the world and this number is expanding each second. Advertisers have consistently gone any place they can associate with individuals to advertise their products and services and the internet is a perfect spot to do precisely that. Internet marketing is a comprehensive term used to describe the online marketing and advertising of products and services.
There are 7 types of Inter Internet Marketing
Social Media Marketing
Social media marketing can be referred to as the process of getting attention on social media like Twitter, Facebook, or Instagram and then converting that attention into sales. It can be organic in which clients come to the product or services community itself or it can be paid where you can buy organic traffic.
An influencer is someone who is a public figure and can promote your product online to bring in more customers. Influencer marketing is the way of engaging relevant influencers to promote the service of a product to their online followers.
Affiliate marketing is a type of online referral marketing in which a business sets up a program to pay commission to anyone who brings in sales for them.
Sending emails to bring it customers is a more direct way of communicating on behalf of the product or services provider. Email marketing is the process of sending direct marketing messages to target customers.
Content marketing is described as the process of creating and distributing the promotional material on any service of the product continuously. It increases the relevancy of the platform and engages and attracts more customers. It is an easy way to turn the target market into potential customers.
Search engine optimization (SEO)
SEO or Search Engine Optimization is the technique of optimizing the websites and all the digital content to provide the search engines with maximum information which can rank the website and bring in more customers as the search engine suggests the website in return of queries entered on it. SEO practices comprise of on-page and off-page SEO technotes.
Paid Advertising (PPC / SEM)
Paid advertising is the process of paying for online advertisements. Search engines and social media platforms are the best spots for paid advertisements. Google Ads (Formally known as Adwords) Is one of the mos popular PPC advertising.